Generation Z is loosely defined as individuals born after 1994 (12-19 years old). By 2020 Gen Z will account for 40% of all consumers. To target Gen Z, luxury brands need to create marketing strategies for digital natives.
Not only does Generation Z hold enormous wealth potential today, but creating a loyal client base with Gen Z lays the foundation for luxury brand growth for decades to come. The panelists will discuss exactly how executives can tap into this influential demographic.