Are Fashion Shows Over?

This question is not new, but this week, as we have just finished another round of global fashion weeks – we feel it is more relevant than ever.

order free cialis canadian pharmacy In today’s global fashion world, two major trends have been raising this question:

  1. As fast fashion has become the norm (thanks to e-commerce, social media – and more), the audience wants instant gratification. It is no longer plausible, then, to have them wait 6 months post catwalk for that gratification.
  2. The world of social media has also warranted the need for true, immersive experiences rather than “just a runway show”. This means that instead of runways – we are seeing the rise of Instagram moments (stunts, gimmicks, installations, etc), and actual disruptive fashion events – such as the screening of a catwalk live and with Virtual Reality –as has been employed, for example, by Burberry.

http://cinziamazzamakeup.com/?x=acquistare-levitra-senza-ricetta-consegna-rapida If we agree that the erosion of the old school fashion show is, indeed, happening, there are viable solutions.

http://maientertainmentlaw.com/?search=cpt-prednisone-10mg Option 1: Schedule runway / sales coordinated launch:

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compare price brand propecia Several voices opt for a complete change. Some luxury houses, such as Tom Ford and Burberry, have started online sales immediately after a runway show – much of this aided by giant online retailers, such as Net a Porter. Others have sold capsule collections the day after – for example, when Moschino sold their McDonalds accessories collection only 24 hours after being seen on the runway.

dove comprare vardenafil originale pagamento online Option 2: Go old school:

enter Some designers are even thinking about a complete change: giving small in-house presentations to journalists only – the return to “salons”. Thus, reporting will naturally lag slightly, creating the desire for the collection closer to its actual appearance in store. Last year, such a presentation was delivered by Givenchy; Tom Ford has also employed this approach in the past – and rather similarly, with his intimate, star-studded gathering for his collection Presentation at NYC’s Four Seasons. Perhaps this is a mighty glimpse into the future.

miglior sito per acquistare viagra generico 25 mg a Torino At Havas Luxe, we believe that both above solutions are viable – though option 1 is far more viable than the other. For starters, we feel strongly that a live experience is imperative to truly immerse oneself in a brand and its collection – so these must be upheld. But instead of “just a runway” – we have long championed the true experience – one that integrates storytelling, and the tools with which to bring that story to life: sets; video; augmented and virtual reality; installations – and more.

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Next, we believe that synchronizing the event with at the very least the availability of a capsule collection for physical or online purchase will satiate the die-hards, as well as influencers, who in turn will not only enjoy getting what they want immediately – but will also serve to amp up the desire for your collection in the audience at large in the ensuing months.

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